There it is, lying in front of me on the table. Crunch crunch, the first chips are happily removed from the packet, and then I have to repeatedly realize that I'm not eating the last potato chip, meaning the packet is empty. Until then, there's no stopping. Why?
Well, the food industry is "to blame," and probably a weak mind in ourselves. The body needs sugar in the form of carbohydrates, and since sugar is even added to chips, it subconsciously creates this craving for more. The industry is aware of this connection and has tailored its products accordingly. Even artificial sweeteners produce this addictive effect.
Just think of a bar of chocolate. Once opened, there's no stopping until the last bit is eaten. Cocoa powder contains endocannabinoids. These stimulate the body to produce happiness hormones. And then it's just begging for more...
26 Mar 2007
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